一、站內(nèi)優(yōu)化 A, on-site optimization 1.做好HTML頭標(biāo)簽 標(biāo)題（title）： 1. Do a good job in the HTML head tag title (the title) : 標(biāo)題是網(wǎng)頁(yè)優(yōu)化中相當(dāng)有分量，一般網(wǎng)頁(yè)title主要包含一些關(guān)鍵詞、網(wǎng)站名稱等。 關(guān)鍵詞（keyword）：重要性大家都知道！關(guān)鍵詞設(shè)定要參考熱度、百度指數(shù)等一些手段，當(dāng)然選擇這些的前提要與自己網(wǎng)站的主題相關(guān)。關(guān)鍵詞不宜多，一般就是1-3個(gè)。 描述（description）：主要是對(duì)網(wǎng)站的一個(gè)介紹，雖然沒(méi)有前兩個(gè)標(biāo)簽在搜索引擎蜘蛛眼中作用大，但是也是不可忽略的一個(gè)因素。用戶搜索時(shí)顯示在搜索引擎網(wǎng)頁(yè)中的只有它跟title，站在用戶角度上，了解網(wǎng)站首先必看的就是這兩個(gè)，做好描述就能夠吸引客戶的眼球、增加點(diǎn)擊率，從而帶來(lái)可能的客戶，增加網(wǎng)站權(quán)重。 The title is quite serious in the web page optimization, general web page title mainly contains some keywords, domain name, etc. Keywords: (keyword) importance is known to all! Key words set to refer to some means such as heat, baidu index, of course the precondition of choosing these to be associated with the theme of your website. Keywords should not be more than, the general is 1 to 3. Description (description) : mainly an introduction to web sites, although not the first two tags in the eyes of the search engine spiders effect, but also is a factor that cannot be ignored. When users search for shows in the search engine page only it with the title, standing on the user's perspective, understand the web site is a must for the first two, completes the description will be able to attract the attention of the customer, increase click-through rates, resulting in potential customers, increase weight. 2.URL優(yōu)化 長(zhǎng)度： 2. The URL optimization length: 相對(duì)來(lái)說(shuō)URL長(zhǎng)度短點(diǎn)的，更容易被大家記住，更便于進(jìn)行粘貼復(fù)制。 分隔符：一般來(lái)講的話，蜘蛛讀取網(wǎng)址的時(shí)候認(rèn)為一些符號(hào)為空符，比較好的分隔符可以使用“_”，這樣能夠讓客戶明白你網(wǎng)址想表達(dá)的意思，理解后肯定加深記憶，不至于要費(fèi)功夫去猜測(cè)。 命名：要根據(jù)頁(yè)面進(jìn)行命名，盡可能的和頁(yè)面主題相關(guān)，讓用戶一看到URL就能明白頁(yè)面是介紹什么的。 Relative URL length is shorter, more easy to remember, easier to paste. Delimiter: generally speaking, the spider read site think some symbols is empty, better separator can use "_", this can let the customer understand the url you want to express meaning, must deepen the memory after understanding, not to work later to guess. Name: according to the page name, and page as possible topics, lets the user see URL can understand what pages are introduced. 3.網(wǎng)頁(yè)內(nèi)容優(yōu)化 關(guān)鍵詞選定： 3. The web page content optimization keywords selected: 不要選擇那種競(jìng)爭(zhēng)力特高的詞，不要選擇太多關(guān)鍵詞選擇相關(guān)關(guān)鍵詞1-3個(gè)較好。 關(guān)鍵詞密度：關(guān)鍵詞是蜘蛛比較喜歡吃的一種蟲(chóng)子，搜索引擎比較看重，但是也要有個(gè)度，應(yīng)當(dāng)適可而止，不然就是過(guò)度優(yōu)化后果很嚴(yán)重！關(guān)鍵詞密度要在2%-8%之間比較好。 關(guān)鍵詞布局：根據(jù)人的視覺(jué)感受和蜘蛛抓取，一般就是由左至右、由上而下，所以左上角應(yīng)該首要突出關(guān)鍵詞，然后是導(dǎo)航和頁(yè)腳。 H1的標(biāo)題： h1標(biāo)簽一直被認(rèn)為對(duì)我們有關(guān)頁(yè)面的優(yōu)化具有重要意義。H1標(biāo)題確實(shí)有比較大的權(quán)重，但是不可亂用，建議用在那些長(zhǎng)期保持的關(guān)鍵詞/詞組。 H2H3H4：這些標(biāo)題已經(jīng)對(duì)搜索引擎沒(méi)有任何價(jià)值了，可以在文章內(nèi)加上這些標(biāo)題可以突出重點(diǎn)，增加客戶體驗(yàn)。 alt屬性：增加alt屬性對(duì)搜索引擎排名有相當(dāng)大的影響，在使用一個(gè)圖形圖像/照片/上加一些有針對(duì)性的、重要的關(guān)鍵字。 圖像文件名：可以告訴客戶圖像的來(lái)源地址之類的信息，可以讓蜘蛛能夠提取圖像的文字信息；由于是吸引客戶的很好的手段，在網(wǎng)站上的圖像文件命可以使用關(guān)鍵詞命名。 粗/強(qiáng)體：這些標(biāo)簽有著區(qū)別于其他的權(quán)重優(yōu)勢(shì)，文章中的關(guān)鍵詞可以使用。 錨鏈接：可以加title。 Don't choose that kind of competitiveness, the high word, and don't choose too many keywords to choose relevant keywords 1-3 is better. Keyword density: the key word is one of the types of spiders prefer to eat worms, search engine is value, but also want to have a degree, should be enough is enough, or excessive optimization consequences will be severe! Keyword density to between 2% and 8%. Keywords: layout according to human visual perception and crawling, generally is left to right, top-down, so the top left corner should be the primary highlight keywords, and then the navigation, and footer. H1 title: H1 tags has always been considered on page optimization is of great significance to us. H1 title does have a larger weight, but not disorderly use, suggest using key words/phrases in the long-term. H2H3H4: these titles already on search engines do not have any value, may add these headings in the article can highlight key, increase customer experience. Increases the Alt attribute Alt attribute has a considerable effect on search engine rankings, in the use of a graphical images/pictures/add some targeted, important keywords. Image file name: can you tell the customer image, such as the source address of the information, can let the spider can extract the image text information; Because is a good means to attract customers, life image files can use the key words on the website. Thick/strong body: the weight of these labels are different from other advantages, the key words in the article can be used. Anchor link: you can add the title.